Easy Target Estates

I was waiting for my car insurance this morning and found a brilliant idea from the Vancouver Police Department.

It is a brochure, a three part folded, multi-coloured brochure that looks like an ad for one of those lovely new housing developments. On the front is a big 3500 square foot home with the name above it - Easy Target Estates.

Open the brochure and you see a close up of the house. The page says
"welcome to Easy Target Estates". Then you look at little close up bubbles pointing to various areas of the home and read the descriptions. They say things like:

"lightweight plywood door for quick and easy access.
Beautiful easyclimb oak tree.
Ladder left in the yard for those hard to reach places.
Walk right in. No messy alarm systems.
No deadbolt, no problem, any credit card will do."

This is a very tongue in cheek brochure about how we can make it easy for thief to break into your home. The back page has a lovely script that uses marketing words to sell this home. Words like:
accessible
tempting
inviting
open
enticing
vacant and so on.

I love this brochure. It is clever and we learn the key messages we need from it.

How I Would Use This

Let's face it, we love playing with the negative side of life. You could have your groups create brochures like this for:

The Bureau of Bottleneckery
House of Clutter
Dispute Depot
Junk Is Us

and have them draw in all the problem areas. They could compete for the best brochure.

So I give you another seed of an idea. You flesh it out.

Here is the link to get you started.
http://www.kwantlen.ca/vpd/intro.html