In his Monday Morning Memo (online) Roy H. Williams, speaking of advertising, compares ads to diamonds. He suggests that the best ads, like the best diamonds have been cut to perfect angles to show the words and the sparkle off in the best light.
I thought this was a great analogy and think the diamond could be used in a number of ways.
A well cut diamond could be like:
-a well thought out memo
-creating the right tone
-finding the essence of the idea
Diamonds are forever.
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