Tuesday, July 17, 2007

Mixed Up Message

Saw this the other day in the paper. It was an ad, and it really caught my eye. There is a lot clever people like us could do with this.

"Shnoppig 4 a nuw Mttasres?

Matsrets shpponig is vrey cnofunisig.
Lkie tynrig to slove a pzuzle. Waht to loko 4, and how to kown wihch noe is bset?

You see, even though the above words are confusing, chances are you eventuallly understood what they meant. But, it was harder than it had to be. At Parker's Mattress Factory we don't try to confuse you with complex jargon and technical construction details. We present comparisons and recommendations in an easy to evaluate and understand manner."

So why not try the same idea with your message and show people that there are ways to clarify their words and intent.

I think this would be a real attention getter.

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