Last night I was watching a show about people who were deeply in debt. The woman hosting the show asked the couple to count bundles of money that were in a shopping cart. I would think there was $1000 in each bundle tied with an elastic band.
Now it might have been real money, but pretend money would be just as good. The husband and wife counted out the money and piled it up. It equalled $110, 000.
She then asked them what the money represented, and they didn't really know. Turns out it was the amount of interest they would pay on their debts if they didn't pay them down.
She then told them that this was enough money to put three of their kids through college.
The moment was quite memorable and I was thinking of how I could use this same technique.
I think what was important is that she made them count it out on camera. It only took a minute or so, but you can imagine the impact in a presentation.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment