Heard this fellow O'Reilly on CBC radio. He does a great show about the behind the scenes world of advertising and it is just fascinating. I got a great idea that I think I will use in my next big workshop.
To paraphrase O'Reilly (and he did put it much more beautifully) if I throw you 5 apples all at once you would probably fumble them and drop them. But if I lob you one perfect apple you should be able to catch it.
He was basically saying, "one ad, one message".
Now I think this applies well when you are thinking of the topic of communication. Instead of throwing 5 messages at someone and bombarding them, try lobbing them one well-thought out perfect message.
I feel that we usuallly don't spend enough time trying to figure out what the messages of our presentations really are. I know when I have nailed this down, my communication is so much clearer.
So I am going to try this at my next workshop. I am going to throw (gently) 5 apples at someone and then lob them one perfect one. What do you think?
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