Burning Money

In his book, Never Buy a New Car
John L. White writes:

"If you're thinking about buying a new car, I want you to do something before you pull the trigger. Go out into your back yard right now and dig a deep hole. Then, take several thousand dollars in cash, drop it in and cover it up. Better yet, put the money on yourbarbecue grill, soak it with some lighter fluid and put a match to it. Maybe if the money was packed tight enough you could at least grill some hot dogs over it. That's what you're doing when you buy a new car. "

I just love this kind of imagery. This is what I believe works with presentations, strong, visual pictures to make the point and keep the mind amused.

Now in this story, John L. White is talking about a new car, but I could adapt the idea to choosing the wrong training, buying the wrong computer, not training your front end staff, investing in bad stocks and so on.

I was just so attracted to this idea and wanted to share it with you today.