Head for the Stars

A colleague was telling me about her ideas for opening up the minds of her teamworkers and I got to thinking. Sometimes we don't know how to get better, be a better business, grow, expand or get rich if we haven't had a good look at who and where we are today.

This goes for individuals, products and services. So I decided to try to open my brain up to look into the future to Head for the Stars.

I came up with four categories

Earth Star Superstar Spaceship

Earth is a realistic look at where I am today.

Star is where I want to be.

Superstar is what would put me on top.

Spaceship is how I hope to get there.

Let's try this out!

Imagine I am a small business who produces teacher resource guides.

Earth
-small
-diverse
-quick to turnaround
-relatively inexpensive
-creative but a bit scattered
-lots of great ideas

Star
-known for one idea/format (not scattered)
-strong on-line presence
-relevant to audience of teachers
-fun and practical for teachers
-good value

Superstar
-show teachers HOW
-teach teachers HOW
-make it fun to learn HOW


Spaceship
-video to show HOW
-newsletter format to focus on HOW
-seminars and on-line seminars to teach HOW
-name to reflect that you will learn HOW
-create client list of those who need to learn HOW (beginning teachers and teachers facing change)

So that's my attempt. Did this work for me? Yes in a way.
First off that word HOW came leaping out at me. I knew that was something I might want to think about, but hadn't given it much thought.
Once I saw the word HOW the spaceship ideas came pretty easily. Is this a final go-around? Not at all. This is just getting the percolator fired up.

Try this idea if you like with anything, a problem, a brainstorm. Let me know how it went.